Strayed is a modular apparel identity focused on tactile expression, using embroidery,
tags, and packaging to explore identity and transformation through material-driven
design.
The system emphasizes adaptability and cohesion across physical applications,
reinforcing brand
presence through form, texture, and construction.
3D packaging mockups bring STRAYED to life, translating the brand’s raw,
untamed identity into something not only worn, but fully experienced.
The identity extends beyond motion through a comprehensive brand guide —
defining the geometric system, typographic structure, and visual language
that support navigation and memory.
