The Junk Drawer is an experimental retail concept built around reuse, play, and
transformation; the project reimagines
discarded toys and found objects as materials for creative reconstruction. Custom
typography, illustrated characters,
and an adventure-style world map establish a narrative framework that turns the store
into an immersive
environment, inviting visitors to explore, discover, and reinterpret familiar objects
through a playful, story-driven lens.
wayfinding &
signage
In store wayfinding and character-led signage guide visitors through each
phase of the toy-building experience, transforming the store into a navigable narrative
environment.
narrative artifacts
&
character systems
Illustrated characters, specialized station posters, adoption certificates, and
take-home packaging extend
the store's narrative beyond the build
experience. Each artifact reinforces the idea of care, ownership, and play, allowing
visitors to leave with a personal connection to the world they built their toy in.
Typography&
Lettering
Custom lettering constructed from discarded toys and objects reinforces
the store's playful narrative of reuse and transformation, allowing typography to
function as both langugage and artifact within the enviroment.
